Short Run Doesn't Have To Be Digital

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short run print

18th September 2009

Rapidly building itself a reputation as “the ultimate on-demand workhorse” the Anicolor from Heidelberg gives digital technology a run for its money when it comes to speed, and leaves it standing when it comes to print quality.

Flying in the face of the perceived wisdom that “if it’s short run it has to be digital”, it makes offset cost-effective even for very short runs. The secret lies in the way the inking unit significantly cuts make-ready times and waste, plus precise ink application and the use of less water means you can count on consistently high quality and colour fidelity - sheet after sheet after sheet.

In short, all the quality you’d expect from litho with the speed, turnaround and subsequent cost benefits you’d expect from digital. So although there’s no prancing horse, or claims as to its torque, acceleration or horsepower, with the Anicolor Heidelberg has created a press against which others will be judged. Test drive it yourself at Hunts.